Pricing
Looking after you is free.
Everything that holds you up is free. Premium is there when you want more.
Cancel any time · Never sold, never shared
Free, for every mum
£0
Because no mum should have to pay to feel less alone.
- Trusted answers: Ask up to 5 questions a day and get answers backed by trusted sources.
- Your daily pad: See your week and the three things that matter most today.
- Night mode: A gentle companion for those lonely, sleepless moments.
- Reminders: Keep track of appointments, jabs, checks and everyday to-dos.
- Personalised content: Helpful reading matched to your worries and your stage of motherhood.
- Weekly catch-up: A gentle overview of what's happening and what's coming next.
- Your saved space: Keep important information together, ready when you need it.
- My Buys: Track up to 3 items a month that you regularly buy, with prices and deals shown in the app.
- Photo searches: Take up to 3 photos a month to ask questions or turn letters into reminders.
- Financial support finder: One check to discover support you might be entitled to, with links to where to apply.
- Baby memories: Keep your baby's first month as a beautiful story.
- The Pond: Read, share and connect with mums who understand. Leave a note or tap "Me too".
- Your information, your way: View, change or delete your information whenever you choose.
Premium
7-day trial£6.99 a month · less than a coffee a week
Or £59.99 a year, about £5 a month.
Everything in Free, plus:
- More trusted answers: Ask up to 50 questions a day, with answers backed by trusted sources.
- Unlimited photo searches: Snap photos to ask questions, or turn letters into reminders and saved information.
- Ready before you even ask: Lilypad anticipates what's coming next and prepares you for milestones, from bump to school and beyond.
- Financial support finder: Discover support you may be entitled to, with easy access to where to apply.
- Everyday deals: Find better prices on the essentials you regularly buy.
- Price drop alerts: Lilypad tracks your regular buys and notifies you when prices drop, so you don't miss a deal.
- Your baby's story: Capture firsts, photos and special moments in beautiful monthly stories.
- First birthday keepsake: Turn your baby's first year into a keepsake book.
- Growth and wellbeing charts: Follow your baby's growth, your mood and spending on essentials.
- Health visitor links: Private links to share with your health visitor.
- Your own Pond: Follow mums you connect with and keep up with their stories.
- Let friends care for you: Share a private page so friends and family can send you a hug or a little treat.
We'll tell you before your trial ends.
How your free week works
Try everything. Then decide.
Enjoy Premium free for 7 days, then choose whether to continue for £6.99 a month, £59.99 a year or stay on Free. Cancel any time, and we'll remind you before you're charged.
Start my free week- 1
Today: Premium, unlocked. Sign up with just your email. Every Premium feature is yours for 7 days.
- 2
Day 5: a gentle heads-up. We'll let you know your free week ends in two days. Never at night.
- 3
Day 7: you choose. Keep Premium by choosing monthly or yearly and paying securely on our website. Or do nothing and stay on Free. Your pad, reminders and memories stay with you.
Our promise to every mum
- Support is always free: If you're feeling overwhelmed or in distress, Lilypad helps you find the right people to call, whatever plan you're on.
- Your information belongs to you: Never sold, shared for advertising or used to target you with ads.
- No pressure: We'll never push Premium when you're having a difficult moment or during the night.
Questions mums ask
- What happens when my free week ends?
- If you don't choose a plan, you move to Free automatically. Nothing is charged and nothing that matters is lost.
- How do I pay if I keep Premium?
- Securely by card on our website. Monthly or yearly, whichever suits you, and you can cancel any time.
- Is Free really free?
- Yes, for good. Calm answers, company at 3am, the Pond and help when you need it cost nothing.
